destination marketing

Destination Marketing

changing the tourism landscape one site at a time.

One of the primary focuses of Louder Design today is to fix a glaring need in the destination marketing a.k.a the tourism or travel industry by providing the right blend of world class design concepts and innovative features built on the fundamentals of usability. This is based on our research that started a couple of years ago into why client satisfaction seemed so low when it came to technology providers in this space. The average website user today is savvier than ever, and as a result expect a high level of quality and ease-of-use to keep them engaged and also create the desire to return. It's no longer enough to indulge visitors with well created content whereas an engaging presentation, social interactivity, and smart user features now play major parts to guarantee a constant influx of unique and return visitors to your site and eventually your destination.

We also understand that no CVB is immune to today's fluctuating economy, making it our mission to customize offerings to fit your budget giving you a total bang for your buck. We believe that just because something costs the moon, doesn't make it awesome and vice versa. Our ability to achieve this goal can be attributed to our team of genuine forward thinkers who strive to create home grown solutions that are a collection of original ideas, careful insight and flawless delivery. Our mantra - no matter what need you are looking to fulfill, big or small, we always start with what's most important and that is YOU.

A couple of key solutions that we expect to revolutionize your expectations from a technology partner are:


Featured CVB Project - Visit Alton

Visit Alton
Visit Alton - Destination Website | Visit Alton
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Meeting of the Great Rivers - Destination Website | Visit Alton
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Enjoy Grafton - Destination Website | Visit Alton
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Enjoy Calhoun - Destination Website | Visit Alton
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The Client

Visit Alton

The official travel destination website for the historic city of Alton, Illinois

The Project

Technologies - LAMP Technologies, Adobe Flash CS5, Adobe Photoshop CS5, HTML 5, JavaScript, CSS 3

The Challenge
  • Create an intuitive and professional online presence
  • Leverage modern web technologies and tools to more effectively
  • Serve as a web platform to provide vital information to visitors, partners, stakeholders & staff
  • Easy-to-use Content Management System (CMS) equipped with a global network for content management and asset delivery
  • Strong desire for a creative, innovative, accessible and user-friendly website

The Result
  • Fresh, modern design concept with tasteful animations, rich media content and an array of cutting-edge features
  • Created with responsive methodologies to allow sites to render perfect on modern web, mobile & tablet browsers
  • Ground-breaking user interface features including Social Lounge, Pageless Listings, Filters, Advanced Trip Planner, real-time Weather and much more.
  • User-friendly Maestro™ Control Panel with exclusive On-Page content editing tools.
  • Development of informative mobile applications featuring the historic & fun facts of Alton and neighboring communities available on iTunes & Google Play Stores
  • Powerful and smart web forms that handle complex RFP submissions, guide requests, and other CVB-critical information, complete with email notifications, Web-based inbox archive, and clean and easy-to-read data exports.

Key Features
  • Professional W3C Compliant Web Site Design
  • Responsive Templating for Mobile + Tablet Display
  • Mobile Application Development (4 new mobile applications for IOS 6, 7 and Android SDK)
  • Microsite Development (5 microsites)
  • On-Page Content Management System
  • Interactive Listings Manager
  • Events Calendar
  • Online Storefront (gift shop products + event/cruise tickets)
  • Blogs
  • News & Press Releases
  • Social Lounge
  • Advanced Trip Planner
  • Smart Unified Search
  • Feature Stories
  • Trip Ideas
  • Database Powered Forms with Google reCaptcha
  • Site Analytics & Tracking
  • Maestro™ Control Panel

  • 2016 Illinois Excellence in Tourism Award for "Best Website"
  • 2014 Davey Silver Award for Best Tourism Website
  • 2014 W3 Silver Award for Best Tourism Website
  • 2014 WebAward for Travel Standard of Excellence
  • 2014 Illinois Excellence in Tourism Award for "Best Website"



" Louder Design has been the perfect match for our website upgrade and redesign. We are very impressed with our site with its new, innovative features including real-time social media lounge, live chat function, the ability to break out into seasonal themed content and much more. Our site is now one of the best in the state as evidenced with an Illinois Excellence in Tourism Award for Best Website in 2014! I'm confident in Louder Design to continue to keep us above the rest in the future."

Jong Cambron - Public Relations Director